Felicia Hellberg
Buyer Sports Training @Zalando
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WORK HISTORY
Buyer Sports Training @Zalando
Lead the strategic direction for key sports brands: Adidas, Puma, and Champion, for whom Zalando is one of the largest sales channels in Europe• Shape and execute the “Training” category strategy, Zalando’s largest Sports segment.• Plan and manage seasonal budgets, aligning investments with sales forecasts and brand growth targets.• Develop seasonal assortments and provide brand feedback to strengthen portfolio performance.• Partner with marketing and brand teams to deliver impactful strategies, campaigns, and events.• Optimize the onsite customer journey to drive engagement and conversion for Training shoppers.
EDUCATION
Lund University
Labour Law
University of Hawaii at Manoa
American/United States Studies/Civilization
Lund University
Bachelor's degree, Business management
SKILLS
ABOUT FELICIA HELLBERG
Sports Buyer at Zalando SE
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