Felicia Feaster

Director, Content Studio @Rewiring America

Atlanta, GA, US

Built and project managed content operations: developed inaugural style guide, designed content workflow. Drove the implementation of data asset management system for company-wide aggregation of all photo and video assetsProduced highly ranked (top posts on YouTube by engagement) original social and web series (Bird on a Wire, This Electric House, News of the Wired)Originated and produced Gen Z-targeted video content series with James Beard-nom chef Amanda Cohen & Cool Cool ProductionsManaged four direct reports and worked cross-functionally with growth, ops, product, research, policy, comms and design teams to create site content, white papers, social media posts, event handouts, press releases, and video content to meet company KPIs, and capitalize on seasonal and trending topicsShepherded year-over-year growth in social media audience on Instagram, YouTube, Bluesky and TikTok. Grew overall engagement rate on LinkedIn from 3 to 5.6% and grew Facebook audience from 2,500 to 3,664. Grew LinkedIn following from users to

University of Florida

B.A.

Emory University

M.A.

University of Florida

Bachelor of Arts - BA