Felice Aarons Pastorius
Head of Customer Marketing at Eventbrite
- Role
- Head of Customer Marketing at Eventbrite
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Felice Aarons Pastorius
Strategic leader with diverse client and channel experience across multiple industries. Self-motivated, personable, creative and positive with management experience.
Experience
Head of Customer Marketing
Aug 2021 — Present
Growth & Retention Marketing• Built B2C email marketing program from scratch. Drove 1M monthly visitors within first 6 months.• Uncovered incremental revenue by building a promoted listings program and helped company sales targets by providing sponsored marketing in contracts.• Relaunched B2B event organizer retention program by unifying onboarding, product education, upsells, and product-triggered comms into unified lifecycle; added new touchpoints and more sophisticated segmentation.• Launched personalized lifecycle journey for high value customers to increase YoY advisory engagement by 10%.Product Marketing• Served as interim Head of Product Marketing for five months; worked with product teams to develop positioning, messaging, and GTM strategies for new features; executed launch plans and analyzed initial learnings.• Launched new revenue streams: subscription marketing product and ads product, each driving >$1M in year 1• Introduced new newsletters that increased product adoption and demand generation conversionsLeadership• Grew team from one to four lifecycle marketing managers• Presented and sold in consumer reengagement marketing strategy to c-suite; drove new relationships with Dev & Data teams to bring it to life. Used new marketing platform to solve product and research gaps in company.• Owned crisis communication strategy and execution, aligning with Customer Team, PR, Legal and Dev on messaging and segments
Education
MIT Sloan School of Management
Master of Business Administration (MBA), Business Administration and Management, General
2007 — 2009
Princeton University
Bachelor's degree, History of Art
1999 — 2003
Skills
- Online Advertising
- Market Research
- Digital Media
- Doubleclick
- Advertising
- Digital Marketing
- Marketing Strategy
- Social Media Marketing
- Integrated Marketing
- B2b
- Digital Strategy
- Social Media
- Marketing
- Marketing Communications
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