Feleceia W.

About Feleceia W.

I’m a brand strategist who helps mission-driven organizations say what actually matters, and mean it.My foundation is creative. I started as a graphic designer and trained in musical theater performance, which taught me how meaning travels through tone, timing, and presence, not just words. That lens shapes how I approach strategy, as lived experience rather than abstraction.I’m especially interested in work that resists over-simplification and treats audiences as thoughtful, capable participants.Much of that understanding comes from my daughter, Zoe. Through her, I learned the power of communication beyond words, and why inclusivity shouldn\'t simply be a value statement, but a daily practice shaped with awareness and intention.I work behind the scenes, in boardrooms, and on stages, always focused on amplifying voices, respecting complexity, and building trust without shortcuts.Featured in Forbes, USA Today, TEDx, SXSW, and the Dallas Business Journal.

Experience

1. Brand Strategy Principal

   LERMA/

   Jan 2025 — Present · Dallas, TX, US

   I lead brand and cultural strategy for national campaigns, including He Gets Us, one of the largest faith-based initiatives in the U.S. My work starts with understanding people and what matters to them, then building ideas that speak their language and inspire real connection.

Education

• Texas Christian University

  Bachelor's degree, Advertising/Public Relations

• Texas Christian University

  BFA, Musical Theater