Lindsey Felder

About Lindsey Felder

Corporate Partnerships Activation Manager with 9+ years of experience in event marketing…

Experience

1. Sponsorship Activation Manager

   Dallas Mavericks

   Mar 2025 — Present · Dallas, TX, US

   Maintain day-to-day contact and manage fulfillment of corporate partnership portfolio • Create and upsell new regular season/playoff assets for partners • Produce event branding and organize appearances based on partner’s initiatives • Project manage internally with all social, marketing, content, PR and digital departments to execute partner assets, including promotions, sweepstakes, community events, appearances, media, signage, digital and social content development • Organize current player and alumni content production, event activations and social promotions • Manage partner deliverables, sponsorship budgets and maximize ROI for multi-year terms • Run departmental reports, build and present partner recaps and develop renewal agreements • Attend all home games to manage partner hospitality, in-arena promotions and signage

Education

• University of North Carolina at Charlotte

  Biology, General

  2010 — 2011

• Georgia State University - J. Mack Robinson College of Business

  Master’s Degree, Marketing

  2016 — 2016

• Virginia Commonwealth University

  Bachelor of Applied Science (B.A.Sc.), Mass Communications

  2011 — 2014

Skills

• Marketing
• Adobe Acrobat
• Wordpress
• Microsoft Office
• Email Marketing
• Public Relations
• Microsoft Word
• Radio Programming
• Proficient Typing Skills
• Indesign
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Market Research
• Google Docs
• Digital Marketing
• Relationship Marketing
• Work in a Fast Paced Environment
• Adobe Audition
• Photoshop
• Marketing Strategy
• Radio Promotions
• Gmail