Fee Tiefensee
Senior Crm & E-mail Marketing Manager Europe @BIRKENSTOCK
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WORK HISTORY
Senior Crm & E-mail Marketing Manager Europe @BIRKENSTOCK
Munich, DE
Leading a team of four, driving CRM strategy and execution across channels. Focused on segmentation, personalization, and automated customer journeys.
EDUCATION
Université Laval
International Intercultural Communication
University of Mannheim
Master of Arts - MA, International Cultural and Business Studies
Universität Passau
Bachelor of Arts - BA, International Cultural and Business Studies
SKILLS
ABOUT FEE TIEFENSEE
CRM enthusiast with a passion for smart, data-driven customer engagement.At BIRKENSTOCK, I lead the CRM & Email Marketing team with a focus on the EU region. I develop and execute cross-channel lifecycle strategies, using segmentation, automation, and personalization to create meaningful consumer experiences and drive long-term customer value.
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