Federico Borso

Experience

1. Director of Sales - Wellness at Home Division

   Design For Leisure

   Jan 2021 — Present · Greensboro, NC, US

   Design for Leisure (DFL) has been creating high-end, turnkey wet spa areas for the hospitality, spa and wellness sectors since 1991. In 2003, the London-based company established a US office to better serve its growing list of commercial and residential clients in North America. In 2021, DFL expanded its US footprint with the formation of Wellness at Home by KLAFS USA, a subsidiary focused on serving the luxury wellness residential market. This unique collaboration between DFL and its German-based partner KLAFS, the worldwide market leader for saunas, steam rooms and wellness products, was formed with the mission to provide the highest quality, built-to-order wellness solutions to North American consumers. KLAFSUSA.com is the starting point for homeowners looking to build an at-home wellness sanctuary.In addition to its exclusive US distribution partnership with KLAFS, DFL has also partnered with a select group of Europe’s leading spa equipment manufacturers, ensuring that every project DFL designs, builds and installs is done to the highest standards in the world. Canyon Ranch’s Aquavana at The Venetian in Las Vegas was one of the first DFL projects in North America. Other notable projects include the Fairmont Century Plaza (Los Angeles), Faena Hotel & Spa, Miami Beach and Nizuc Resort & Spa in the Mexican Caribbean.

Education

• Liceo Linguistico QUS GB Brocchi

  Lingue Europee

  1995

Skills

• Business Strategy
• Management
• Strategic Planning
• Sales Management
• Negotiation
• Marketing
• Product Development
• Sales
• Marketing Strategy
• Customer Service