Federico Bobbio
Senior Director, Licensing @IMG
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WORK HISTORY
Senior Director, Licensing @IMG
Roma, IT
Oversight of the UFC licensing and retail program globally• Definition of the strategy, new business goals and execution• Management of key partners in collaboration with the UFC team, including main outfitting, on-site and online official retailers, apparel and accessories, fashion collabs, videogame and digital and memorabilia partners• Delivery of +10M in revenues in the first 12 months in the position
EDUCATION
The London School of Economics and Political Science (LSE)
MBA Essentials
Università Ca' Foscari Venezia
EBI Master in collaboration with "Euroleague Basketball", EBI Master in Sport Marketing and Management
Sapienza Università di Roma
Bachelor's degree, Political Science and International Relations
Sapienza Università di Roma
Master of Science (MSc), International Relations
SKILLS
ABOUT FEDERICO BOBBIO
Senior Sport Marketing Professional with 10 years experience in Partnerships, Licensing and Retail. Worked on several global properties (Formula 1, UEFA Champions League, Jeep, Dodge, FIAT, National Geographic, Aston Martin, James Bond, NFL, NBA, UFC). Expert in brand licensing and retail development with a focus on New Business and account management. Advanced contract term negotiation skills. Massive sales network developed in 7+ years of work with various global licensing programs. Passion for New media, digital marketing and Marketing. Proven track reckords in managing international sport events. New media expert with a focus on Social Media, Digital. Ability to speak and work in four languages (English, Italian, French and Spanish)
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