Federico Bertè
Digital Partnership Acquisition Senior Executive @American Express
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WORK HISTORY
Digital Partnership Acquisition Senior Executive @American Express
Rome, IT
Ensure the implementation of strategic marketing plans for Amex partners, by maximizing traffic across digital channels and acquiring new customers- Manage the development of CRO initiatives on all digital platforms dedicated, to optimize UX and UI for customers acquisition and business growth- Monitor digital performance and KPIs (GA4, Adobe Analytics etc.)- Coordinate the development, monitoring, and updating of the American Express Digital Partnership (both Banking Partners and no banking ones).
EDUCATION
Luiss Guido Carli University
Master's degree, Economia e direzione delle imprese - Marketing
University of Rome Tor Vergata
Bachelor's degree, Economia and management
University of Valencia
Erasmus program
EDHEC Business School
Msc in management studies, Exchange student
ABOUT FEDERICO BERTÈ
My foreign experiences testify my biggest passions: travelling and having new experiences, always with great initiative and learning will. I am an extremely punctual person, I’ve an organizational skills to balance my commitments (studies, work and free time) and I have a great teamwork skill matured during my university activities and working ones, where it was necessary discussion, interaction and relational skills, especially during the busiest moments of the year. I\'m addicted to brand and product marketing.
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