Federico Aguerrevere Sucre
Chief Strategy Officer & Founder @Unofficial
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WORK HISTORY
Chief Strategy Officer & Founder @Unofficial
Toronto, ON, CA
Spearheaded customer-driven strategy development using advanced analytics to enhance brand positioning. • Developed data-backed content and go-to-market (GTM) strategies, one resulting in a $1.5M sales boost for the client in the first month.• Designed and implemented comprehensive customer experience measurement frameworks across various touchpoints.
EDUCATION
Colegio San Ignacio de Loyola
Bachiller en Ciencias
Universidad Metropolitana (VE)
Bachelor In Business Administration
New York University
MS in Integrated Marketing
SKILLS
ABOUT FEDERICO AGUERREVERE SUCRE
Federico is a marketing and communications strategist who transforms complex business challenges into exponential growth opportunities. Over 12+ years, he\'s helped turn struggling brands into $90M acquisition assets, and generated $1.5M in first-month revenue boosts. His international perspective spans Canada, the United States (Master\'s in Integrated Marketing, NYU), Mexico, and LATAM, giving him unique insights into what drives consumer behavior across diverse cultural contexts. This global lens has proven invaluable when crafting strategies that resonate locally while scaling globally. Federico specializes in brand resurrection and acceleration. Whether building positioning from scratch, guiding merged brands through identity transitions, or orchestrating go-to-market campaigns that create genuine emotional connections. His approach consistently transforms brands into \"lovebrands\" that customers choose with their hearts, not just their wallets. When not crafting marketing strategies, he composes music, plays guitar and piano, games, and follows football/fútbol with the same analytical passion he brings to consumer behavior. Specialties: brand management, strategic planning, consumer psychology, digital integration, data-driven insights, cross-cultural marketing, growth acceleration, brand positioning.
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