Federico Sanchez

About Federico Sanchez

Multilingual leader with twelve years of experience designing and managing the development of educational games and software. As a team-minded Product Manager, Federico brings together people of diverse talents and cultures to develop experiences that are fun, engaging and memorable.

Experience

1. Producer Product Manager

   Hispanic Information And Telecommunications Network, Inc. Hitn

   Apr 2017 — Present · Brooklyn, NY, US

   Manage the design and production of \"CONDUIT,\" an educational online platform created to support NYC schools’ Esports clubs. Conducted a soft launch across five schools encompassing a user base of 150 students and teachers.• Managed a middle school esports program that culminated in a tournament featuring representation from one school in each NYC borough.• Led the creative development of an innovative gaming app based on a licensed brand, integrating digital and physical elements. Spearheaded design of engaging AR games as well as activities for both digital and print formats.• Develop and maintain product roadmaps to guide strategic direction, prioritizing features that add value to the user. Utilize user feedback to strike a balance and improve accessibility, game difficulty, and quality-of-life features, fostering continuous improvements in user engagement.• Work with executive leadership from ideation to execution. In that process, collaborate with designers, educators, and engineers to develop products that meet educational standards and align with company values.• Collaborate with game designers, engineers, and artists to ensure our products are engaging and entertaining, while also maximizing player retention and driving revenue.• Lead the initiatives for learning and development which include creation of training videos and manuals.Oversee the production of bilingual scripts and the audio recording of all Spanish content for our products.• Initiate and lead the development of KPIs and OKRs for both pre and post-launch phases, systematically monitoring product performance and informing data-driven objectives.• Collaborate with the marketing team to enable the production of creative content tailored to meet our objectives and enhance our product\'s market presence.• Lead the design, development and launch of two major bilingual preschool math apps that use Augmented Reality as a way to enhance learning.

Education

• Universidad Europea

  Master's degree, Games & Interactive Media Design

  2009 — 2010

• New York University

  Certificate in Project Management, Project Management

  2014 — 2014

• Columbia University

  Executive Master of Science - MS, Technology Management

• Université Toulouse 1 Capitole

  Bachelor's Degree, Business Administration, Economic & Social Administration Concentration

  2006 — 2009