Federico Marras
Digital Data Architect - Consultant @Softlab S.p.A.
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WORK HISTORY
Digital Data Architect - Consultant @Softlab S.p.A.
Softlab operates in the ICT Consulting, Technology Solutions, and Business Advisory markets, supporting organizations in their strategic activities and in defining business models to successfully face the challenges of an ever-evolving market.Within the company, I am responsible for:• Implementing and managing tagging through Adobe Data Collection (Launch)• Conducting CRO (Conversion Rate Optimization) activities using Adobe Target• Analyzing, optimizing, and improving data quality through Adobe Analytics
EDUCATION
ITIS Primo Levi
Secondary School Diploma in IT, IT and Telecommunications
ITS ICT Foundation for Information and Communication Technologies
Higher Technician Degree in Digital Strategy, Digital Strategist
ABOUT FEDERICO MARRAS
Always passionate about technology and marketing, I turned this interest into a…
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