Federica Vons
Global Legal Director, Direct to Consumer @AB InBev
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WORK HISTORY
Global Legal Director, Direct to Consumer @AB InBev
London, GB
Product counsel to AB InBev’s global consumer digital products and omnichannel experiences. My team provides strategic legal support to our direct to consumer platforms, enhancing product development through compliance by design and delivering value at the pace of the business. We work alongside the Commercial, Product, Ops, Tech and Data teams to protect our innovations and stay future-proof in a fast-evolving regulatory space.Our direct to consumer ecosystem spans 21 markets and includes PerfectDraft, Zé Delivery, and TaDa Delivery. In 2025, it generated $1.3B in net revenue and processed over 76 million e-commerce orders, driving significant growth in AB InBev’s digital commerce strategy.
EDUCATION
Universidad de Cantabria
Institutions and Public Opinion
Universidad de 'San Andrés'
Internet and Information Technology Law Specialisation Programme
The London School of Economics and Political Science (LSE)
Master of Laws (LL.M.), Information Technology, Media and Communications Law
Brown University
Leadership, Liberal Arts and Public Service
Universidad de 'San Andrés'
Law Degree (LL.B), Summa Cum Laude diploma
Harvard University
CopyrightX
ABOUT FEDERICA VONS
Senior legal leader with extensive international experience in data & tech law, intellectual property, regulatory oversight, and digital commerce.As Global Legal Director, Direct to Consumer at AB InBev, I head the legal team supporting the global omnichannel ecosystem and marketing technologies of the world\'s largest brewer. In 2025 alone, our DTC ecosystem of physical and digital products generated $1.3B in net revenue and processed 76M+ e-commerce orders, making DTC a core driver of AB InBev’s digital commerce growth.In previous roles, I have advised multinationals and high-growth ventures across Europe, the US, and Latin America, leading cross-functional teams to drive business growth through strategic legal solutions.Beyond my corporate work, I am a lecturer in digital law. I also advocate for women in tech through W@Privacy, and founded SheThrives, a venture dedicated to empowering women through wellness, financial education, and coaching.My international career, complemented by studies across continents and travel to over 60 countries, fuels a global perspective on leadership, collaboration, and innovation. I thrive in fast-moving, complex regulatory environments, consistently delivering pragmatic solutions that safeguard innovation, fuel growth, and achieve lasting business impact.
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