Federica Sarandrea
F1 Racing Hospitality, Events & Client Experience @Ferrari
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WORK HISTORY
F1 Racing Hospitality, Events & Client Experience @Ferrari
Managing and implementing hospitality (Paddock Club) during F1 race weekends- Manage the exchange of information related to the planning of activities at Paddock Club, both with Formula One Managemet and with the internal team of Account Managers- Implement new content and experiences for guests- Monitor the budget related to the experience and plan the cost of activities on the various GPs- Manage the planning of the hot laps calendar, interfacing with Formula One Management- Manage on site appearances of Drivers and Team Principal- Support the organization of F1 Car Launch and Corporate Events- lmplementation of new revenue platforms at headquarters to offer experiences related to the world of F1.
EDUCATION
University of Rome Tor Vergata
Laurea triennale in Scienze dell'Economia e della Gestione Aziendale, Economia e Management
University of Applied Sciences Worms
Msc in International Business Administration
Accademia Editoriale Domus/Quattroruote
Master in Marketing Automotive
MSc in Business Administration - Tor Vergata
Msc Business Administration, Marketing and Sales Management
SKILLS
ABOUT FEDERICA SARANDREA
With over five years at Ferrari, I specialize in leading the delivery of premium hospitality and client experiences for F1 race weekends and corporate events. Collaborating closely with Formula One Management and internal teams, I oversee the planning and execution of luxury guest experiences, including Paddock Club events, driver appearances, and hot lap calendars. Core responsibilities include budget monitoring, innovative content development, and the seamless coordination of logistics to ensure unforgettable moments for Ferrari’s elite clientele. My expertise extends to managing complex global events with precision, focusing on partnership marketing and operational excellence. Passionate about enhancing guest engagement and leveraging collaborative processes, I aim to uphold Ferrari\'s legacy of excellence through meticulously crafted experiences.
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