Federica Protti
Human Factors Researcher Product Owner (Hmi) @Cnh Industrial Italia S.P.A
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WORK HISTORY
Human Factors Researcher Product Owner (Hmi) @Cnh Industrial Italia S.P.A
Modena, IT
Human Factors research for agricultural/industrial machinery.• Product Owner role: aligned UI to design system/guidelines, coordinated dev & visual, presented interface proposals.
EDUCATION
Università degli Studi di Torino
Master’s Degree, Publishing, Multimedia & Communication
Università degli Studi di Torino
Doctor of Philosophy - PhD, Communication and Media Studies
Alma Mater Studiorum – Università di Bologna
Bachelor of Arts (BA), Communication and Media Studies
Kauffman Foundation
Scholar, Entrepreneurship
SKILLS
ABOUT FEDERICA PROTTI
UX Research Leader with 10+ years of experience across digital, physical & hybrid products (B2B & B2C). Built the UXR function from scratch, driving mixed-methods research end-to-end and embedding insights into product strategy. Led AI integration into research ops (−75% time/costs, lowered opportunity cost) and created an internal participant panel for faster, continuous feedback. Focused on driving measurable impact for users, products and business.
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