Federica Lenzi

Head of Strategic Planning & Content for Beauty Tech - L\'oréal Groupe @L'Oréal

Paris, FR
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2024 — Present

Head of Strategic Planning & Content for Beauty Tech - L\'oréal Groupe @L'Oréal

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Defining strategic messaging and content to embody the L’Oréal vision of Beauty Tech (IA & Gen-IA, data, tech & digital services and applications.) for external and internal audiences- Monitoring of tech news and trends and production of digests to leverage internal tech acculturation- Editorial animation of the internal tech community to share the latest best practices and news.

EDUCATION

2000 — 2006

Alma Mater Studiorum – Università di Bologna

Literature and Philosophy, Modern Literature - First Class Honors (US equiv. Summa Cum Laude)

2004 — 2005

University of Birmingham

Master’s Degree, European Studies

2016 — 2016

University of California, Davis

Expertise , Marketing - Introduction to Search Engine Optimization

1995 — 2000

Liceo Scientifico

Bachelor of Science (BS), Liceo Scientifico Enrico Fermi

2009 — 2011

Conservatoire national des arts et métiers - Cnam

Certificate of Professional Competence in Marketing, brand & product communication, Management, Marketing, Business Economics

SKILLS

StrategyE-CommerceStrategic CommunicationsProduct ManagementSocial MediaAnalytical SkillsDigital StrategyCompétences AnalytiquesSearch Engine Optimization (SEO)SEO CopywritingTeam BuildingExperiential LearningCreativity SkillsBusiness StrategyProject ManagementCritical ThinkingBrand ContentCross-Functional Team LeadershipAdvertisingUser ExperienceDigital MarketingPitching Ideas

ABOUT FEDERICA LENZI

Strategic communications and digital expert with 20+ years of experience in beauty and consumer goods. At L\'Oréal, I\'m shaping the narrative around Beauty Tech and its transformative impact. I lead complex international projects, fostering collaboration and sparking creativity. I excel at making complex ideas accessible, driven by a passion for understanding people, technology, and the world around us. My approach blends strategic thinking with intellectual curiosity, always seeking to unpack complex issues and contribute to meaningful change.

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