Federica Lenzi
Head of Strategic Planning & Content for Beauty Tech - L\'oréal Groupe @L'Oréal
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WORK HISTORY
Head of Strategic Planning & Content for Beauty Tech - L\'oréal Groupe @L'Oréal
Defining strategic messaging and content to embody the L’Oréal vision of Beauty Tech (IA & Gen-IA, data, tech & digital services and applications.) for external and internal audiences- Monitoring of tech news and trends and production of digests to leverage internal tech acculturation- Editorial animation of the internal tech community to share the latest best practices and news.
EDUCATION
Alma Mater Studiorum – Università di Bologna
Literature and Philosophy, Modern Literature - First Class Honors (US equiv. Summa Cum Laude)
University of Birmingham
Master’s Degree, European Studies
University of California, Davis
Expertise , Marketing - Introduction to Search Engine Optimization
Liceo Scientifico
Bachelor of Science (BS), Liceo Scientifico Enrico Fermi
Conservatoire national des arts et métiers - Cnam
Certificate of Professional Competence in Marketing, brand & product communication, Management, Marketing, Business Economics
SKILLS
ABOUT FEDERICA LENZI
Strategic communications and digital expert with 20+ years of experience in beauty and consumer goods. At L\'Oréal, I\'m shaping the narrative around Beauty Tech and its transformative impact. I lead complex international projects, fostering collaboration and sparking creativity. I excel at making complex ideas accessible, driven by a passion for understanding people, technology, and the world around us. My approach blends strategic thinking with intellectual curiosity, always seeking to unpack complex issues and contribute to meaningful change.
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