Federica Turi
Regional Sales Manager @Birra Peroni
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WORK HISTORY
Regional Sales Manager @Birra Peroni
IT
Responsible for national and Regional customers.Accountable for Aicube ann ESD and for local customersYearly Agreement renewal and price list management Listing and national promotional plan Customer annual planning and P&L controlIn store sell-out promotions : co-marketing, extra display, visibilityCategory management Monthly volume and net product revenue forecastRuote to market execution
EDUCATION
Sapienza Università di Roma
Economia e Commercio
SKILLS
ABOUT FEDERICA TURI
Over than 20 years of experience in sales and trade marketing with a demonstrated history of working in F&B and medical device markets. Team leader of different channel structures : Horeca, GD, DO and Optical )Skilled in people management, channel strategy, customer engagment and P&L sales approach.
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