Federica Testa
Vascular Brand Manager @Alfasigma
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WORK HISTORY
Vascular Brand Manager @Alfasigma
Bologna, IT
EDUCATION
Università degli Studi di Napoli Federico II
laurea, Facoltà di Farmacia
Instituto Cervantes
Certificate, Diploma de espanol como lengua extranjera
Istituto magistrale statale 'Pasquale Villari'
Diploma, liceo linguistico
ALMA LABORIS Business School
Master di alta formazione manageriale, Management e Marketing Farmaceutico
Università degli Studi di Napoli Federico II
abilitazione alla professione di farmacista, II sessione 2013, Facoltà di Farmacia
SKILLS
ABOUT FEDERICA TESTA
Vascular & Dermatological Area | Strategic Product Management | R&D Collaboration | Pharmacy Channel Development For the past 7+ years, I’ve been actively engaged in the Vascular and Dermatological therapeutic area, managing a diversified portfolio including Class C pharmaceuticals, cosmetics, and prescription-only nutraceuticals. My focus has been on driving medical engagement and product performance across a multidisciplinary target audience: vascular specialists, dermatologists, internists, vestibologists, and general practitioners. Over the last 3 years, I’ve taken on strategic responsibility for the “Pharmacy Line”, a business unit targeting community pharmacists. My objective has been to protect and enhance the positioning of Class A and C branded drugs from generic erosion—through market differentiation, pharmacist education, and tailored commercial strategies. Since 2021, I’ve been actively collaborating with R&D teams to explore new business opportunities, both in Italy and abroad. My role includes the analysis of market trends, the development of innovative packaging and positioning concepts, and the implementation of effective product lifecycle management strategies to ensure long-term value creation. Let’s connect if you’re interested in discussing: Strategic product management Market access and brand defense Cross-functional collaboration in healthcare innovation Pharmacy channel strategy
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