Federica Aliotta
Media Planner @Caffeina | Ideas Never Sleep.
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WORK HISTORY
Media Planner @Caffeina | Ideas Never Sleep.
Milano, IT
EDUCATION
Università Ca' Foscari Venezia
Master's degree
Centro Studi Comunicare l'Impresa
Master MIMEM - International Marketing, Events and Media
Università Ca' Foscari Venezia
Laurea triennale
Università Ca' Foscari Venezia
Corso di Export Management
首都师范大学
Programma Overseas
ABOUT FEDERICA ALIOTTA
I\'m 28 and I\'m a Media Planner at Caffeina | Ideas Never Sleep. I\'ve recently completed a Master\'s Executive Course in International Marketing, which helped me broaden my knowledge and enhance my skills in this field. I completed the program with a project on the Italian pastry \'Panettone\', exploring how it is perceived both in Italy and worldwide. The project focused on a local business in Parma, where I developed a marketing and e-commerce strategy for it. In 2022 I finished a Master\'s degree in Language and Management to China at Ca\' Foscari University of Venice, discussing my thesis about how digital marketing strategies changed in this years in China in confectionery sector, with a special focus on Loacker Business in China. After my degree and some experience as a commitee member of MARKETERs Club, I decided to deepen my love for marketing in various aspects, both on the editorial and communication side, and also on the paid side. During my free time I dedicate myself to my personal growth and try to organize events with ThisMARKETERsLife team.
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