Federico Queirolo

About Federico Queirolo

I am a seasoned Product Marketing and Strategy Leader with 15+ years of experience driving growth, go-to-market (GTM) strategy, and international expansion across tech, ecommerce, SaaS, and consumer brands. I specialize in bridging product and business teams to deliver scalable impact, improve advertiser experiences, and reduce friction in complex, global environments.At Meta, I lead product development and go-to-market initiatives across Meta surfaces and platforms focusing on advertiser experiences, monetization, and cross-functional alignment. My work includes leading the Market Insights processes across Meta Monetization priorities, ensuring that insights from Sales teams and global markets directly shape product priorities. I drive measurable improvements by connecting Product, Monetization, Integrity, and Sales and optimizing execution forums that influence billions of users and millions of businesses.Previously, I held leadership roles at Rosetta Stone, Leafly, Zulily, and Colgate-Palmolive, and co-founded a digital media startup in Latin America. My expertise spans digital marketing, global expansion, product marketing strategy, customer lifecycle, ecommerce, social media, and business messaging.I hold an MBA from the Tuck School of Business at Dartmouth, and Master’s and Bachelor’s degrees in Finance and Economics from Universidad del CEMA.I am passionate about building products, strategies, and teams that empower businesses to thrive in the digital economy while creating meaningful and engaging consumer experiences.

Experience

1. Lead, Product Development and Marketing

   Meta

   Aug 2021 — Present · US

   As a Business Product Marketer at Meta, I specialize in bridging product and business teams to enhance advertiser experiences and reduce friction at Meta. I lead cross-functional alignment efforts, ensuring that Monetization, Support, Integrity, and Sales are strategically connected to drive measurable improvements in advertiser outcomes. My work focuses on streamlining go to market strategies and communications, optimizing product execution forums, and aligning business objectives with product initiatives to improve advertiser\'s experiences.

Education

• Universidad del CEMA

  Master's degree, Finance

• The Tuck School of Business at Dartmouth

  Master of Business Administration - MBA

• Universidad del CEMA

  Bachelor's degree, Economics