Federico Carranza Kopper

About Federico Carranza Kopper

A seasoned executive leader with over 20 years of international experience driving significant business growth, operational excellence, and market expansion across diverse industries including consumer goods, education, travel, and technology. My career began with foundational leadership roles at E&J Gallo Winery (US & Mexico) and EF Education First (Chile, UK, Regional LATAM), where I consistently delivered transformative results and built high-performing international teams.I then transitioned into the global technology sector, honing my expertise at Google (Mexico and New York City), where I played a pivotal role in scaling performance and industry verticals across key markets. This was followed by a strategic leadership position as Country Director for Spotify in Mexico, driving significant commercial growth and market restructuring.Building on this corporate experience, I subsequently co-founded Wonder Digital Transformation (WDT), a boutique consultancy focused on guiding companies through digitization, advising clients on marketing, people practices, and strategy in fields such as Content Creation and Artificial Intelligence.My journey continued with a proven track record of scaling high-impact digital advertising and media businesses at Amazon (across Mexico, Brazil, and US Spanish Ads).A forward-thinking leader, I am passionate about harnessing the power of Artificial Intelligence to unlock new efficiencies and innovation within various business landscapes. This passion is underpinned by comprehensive AWS certifications, including Generative AI, Generative AI for Executives, and the AWS Certified Machine Learning - Specialty, alongside other key Machine Learning and AI planning certifications.I excel at building and empowering high-performing teams, demonstrating strong P&L ownership, and cultivating C-level partnerships that consistently drive sustainable business impact. Trilingual (English, Spanish, Portuguese) with deep understanding of Latin American and US Hispanic markets, I combine strategic acumen with practical execution to reshape market dynamics and deliver consistent results.

Experience

1. Head of Latam, Uber Advertising

   Uber

   Sep 2025 — Present · Miami, FL, US

Education

• CIMBA

  International Study Abroad, European Business and Finance

  2001 — 2001

• Hult International Business School

  MBA, International Business

  2006 — 2006

• Universidad de Costa Rica UCR

  Pre Business Administration, Business Administration and Engineering

  1999 — 2000

• Duke University

  Google Business Academy

  2014 — 2015

• Harvard Business School

  High Potentials Leadership Program, Organizational Leadership

  2012 — 2012

• Harvard Business School

  Changing the Game: Negotiation and Competitive Decision Making

  2013 — 2013

• The University of Kansas

  BS, International Business and Finance

  2000 — 2002

• Pontifícia Universidade Católica do Rio de Janeiro

  MBA International Exchange Programme, International Business and Finance

  2002 — 2002