Florian Buehler
Lecturer @Universität Stuttgart
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WORK HISTORY
Lecturer @Universität Stuttgart
Teaching \'Applied Market Research\' in the master program marketing track.
EDUCATION
Vrije Universiteit Amsterdam (VU Amsterdam)
Doctor of Philosophy (Ph.D.), Marketing
University of Groningen
Master's Degree, International Business and Management
Landesbank Baden-Württemberg
Qualified Bank Officer, Banking and Finance
Newcastle University
Master of Science (M.Sc.), Advanced International Business Management and Marketing
Radboud University
Visiting Student, Business Administration (Marketing)
University of Hohenheim
Bachelor's Degree, Marketing, Management, Information Systems, Business Ethics
Vrije Universiteit Amsterdam (VU Amsterdam)
Junior Researcher Programme
SKILLS
ABOUT FLORIAN BUEHLER
I am a Senior Lecturer in Marketing Research and Research Methods at Vorarlberg University of Applied Sciences, dedicated to exploring behavioral science and AI. My passion is to bridge the gap between academic theory and real-world business challenges, nurturing critical thinking and the practical application of knowledge in my students.My research delves into the perception of AI, focusing on its implications for well-being and sustainability. This work reflects my commitment to leveraging technology not just for commercial success, but as a tool for positive societal change.I received my PhD from Vrije Universiteit Amsterdam and, before my tenure at FHV, accumulated valuable industry experience through consulting and leadership roles. This background has been pivotal in informing my teaching and research approach, enabling me to impart a practical understanding of complex theoretical concepts to my students.
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