François Brasseur
Sr Marketing Manager Emea @ICIMS
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WORK HISTORY
Sr Marketing Manager Emea @ICIMS
Develop and manage marketing campaigns aimed at increasing brand visibility and lead generation- Collaborate cross-functionally with sales, product, and customer service teams to ensure alignment of marketing strategies with business objectives- Organize and execute online and in person events to engage target audiences and drive customer acquisition- Implement Account-Based Marketing (ABM) strategies in the European market to personalize outreach and enhance customer relationships- Lead customer marketing initiatives to foster loyalty, advocacy, and retention among the existing client base- Developing the marketing campaigns focused on boosting brand visibility and lead generation. This includes leveraging digital strategies like Paid Search, Paid Social, and Blog localization to amplify traffic and engagement.
EDUCATION
Dublin Business School
Master of Science (MSc), Marketing (Digital media)
EGC Lille
Bachelor's degree, Marketing and Accounting
Dublin Business School
Bachelor of Arts (B.A.), Business and Management
ABOUT FRANÇOIS BRASSEUR
Senior Marketing Manager EMEA
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