Florian Blaesche
Director of Player Experience @Wooga
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WORK HISTORY
Director of Player Experience @Wooga
Berlin, DE
As the Director of Player Experience at Wooga, I lead a multidisciplinary team responsible for shaping how players engage with and enjoy our games, including our flagship title, June\'s Journey. My role centers on creating value for players while driving business success through innovative strategies across Community Management, Customer Service, CRM, VIP Management, Product Marketing, and Ad Monetization.Key Responsibilities:Strategy & Leadership: Define the strategic vision for Player Experience, aligning with company goals and ensuring exceptional in-game and out-of-game experiences for players. Empowered team leads to own and grow their respective domains.Player Engagement: Launched impactful initiatives such as the June\'s Journey VIP program, player-initiated offline events, or advanced GenAI-enabled tools in Customer Care, enhancing retention and engagement metrics.Cross-Functional Collaboration: Act as a bridge between Publishing and the June\'s Journey game team to foster trust and ensure seamless execution of cross-discipline initiatives.Operational Excellence: Transformed Wooga’s webstore into a high-performing revenue stream through targeted strategies and improved player retention and monetization efforts. Improved daily active user metrics by collaborating on retention-focused campaigns, enhancing live operations, and fostering player loyalty through personalized CRM initiatives.Team Development: Championed leadership development and collaboration across teams, ensuring the growth of talent and fostering a player-centric mindset throughout the organization.Data-Driven Decision Making: Advanced KPI-focused improvements in customer care, CRM, and player retention strategies by leveraging player insights and analytics.In this role, I continually advocate for a balance between player satisfaction and business outcomes, aiming to deliver career-best work for my team and memorable experiences for our players.
EDUCATION
Technische Universität Dresden
Computer Science
ABOUT FLORIAN BLAESCHE
Leading Player Experience at Wooga, overseeing Community, Customer Care, CRM, Product Marketing and VIP - with a focus on retention, engagement, and long-term player value.As the D2C Value Stream Owner for June’s Journey my goal is to grow direct player relationships, reduce platform dependency, and build sustainable revenue channels outside the app stores. This includes aligning cross-functional teams around data, player insights, and commercial impact.I care about building teams that think beyond features - focusing on player lifetime, loyalty, and community.
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