Fazil Ahmed
Strategic Account Manager | Category Growth & Revenue Ownership | Ad Tech & Marketplace Ops (FBA/FC/Flex) | Data-Driven | Stakeholder Management | Ads & Promo Strategy Expert
- Role
- Account Manager - Category Shoes & Luggage at Amazon
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Fazil Ahmed
I help sellers grow on Amazon India — through promotions, data, and sharp…
Experience
Account Manager - Category Shoes & Luggage
Apr 2024 — Present · Bengaluru, IN
Managed key accounts including U.S. Polo, ASICS, Converse, Helios, and Pro, driving 25% YoY GMS growth in the footwear category.• Improved New Buyable GMS by 38% and increased Buyable Offers (T7D) by optimizing inventory (FBA, FC, Flex) and launching new SKUs.• Achieved 42% FBA GV% share and reduced OOS GV% by 22% through proactive FC planning and Flex adoption.• Drove 15% higher OPS to GMS conversion via targeted deal constructs (BxGy, Coupons, NCEMI) and seasonal campaigns.• Boosted Conversion% by 12% using ad optimization (SP Spend), A+ content, and visibility enhancements via AWAS.• Increased Buy Box GV% to 88%(FBA) through pricing strategy, faster delivery, and better SLA performance.• Led ad strategy for key brands, with 28% GV from ads, improving ICPC% and ROAS across footwear portfolio.
Education
Anaikar Oriental Arabic School
HSLC, Maths, physics, Chemistry, Biology
2009 — 2011
Thiruvalluvar Univeristy, Vellore
Bachelor's degree, Computer Science
2011 — 2014
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