Faye Fardshisheh

About Faye Fardshisheh

Visionary leader, strategic thinker, and data-driven decision maker with a talent for…

Experience

1. Chief Marketing Officer

   UNFCU

   Mar 2020 — Present

   Started out as FVP, Head of Marketing focusing on developing campaigns and moved into CMO role to lead a global team of 18 talented professionals spanning branding, promotions, business development, research and analytics, and PR• Established UNFCU’s purpose-driven brand identity and winning proposition to create an emotional connection between members and the brand• Expanded brand awareness in new markets across the world to accelerate membership growth• Implemented real-time customer feedback system to improve the member experience by elevating the voice of the member• Launched UNFCU’s Member Experience (MX) Data and Analytics team; active member of the Strategic Council, MX Council, DEI Council, IT Steering Committee, Pricing Committee, and UNFCU Foundation Fundraising Committee• Led fundraising programs and events for the UNFCU Foundation with a mission to end poverty by empowering women and youth• Spearheaded the development of marketing strategies that yielded results exceeding growth targets and KPIs 93% of the time

Education

• Queen's University

  Bachelor of Commerce, Commerce/ Business

• Boston University

  Master of Science - Journalism, Journalism

Skills

• Business Strategy
• Messaging
• Leadership
• Content Strategy
• Branding & Identity
• Lead Generation
• B2b Marketing
• Brand Management
• Content Writing
• Message Development
• Market Research
• Product Marketing
• Demand Generation
• Marketing