Faye Adams
Strategic Marketer & Experiential Events Leader, People & Project Manager, Learning & Development Innovator | Guiding strategy, building partnerships, and executing innovative solutions
- Role
- Director, Residential Segment & Countertops at Formica Group North America
- Location
- Indianapolis, IN, US
- LinkedIn followers
- 500 followers
About Faye Adams
I specialize in designing custom closet systems and high-impact built-in solutions that…
Experience
Director, Residential Segment & Countertops
Apr 2025 — Present
Working cross-functionally, serve as the countertop category owner and expert, leading market mapping and business strategy, product performance analysis and new product development. Build/evolve strategies to optimize market adoption, growth and profitability.Serve as the business expert in the residential segment. Lead market research and analysis to identify customer needs, market trends, and critical insights across the competitive landscape. Share learnings across the organization and use them to direct new business prospecting and in-market execution.Build organizational knowledge about the storefront/showroom channel, and in partnership with cross-functional team, lead development of retail storefronts, including product assortment and ancillary item offering, branding, design and demand/traffic generation.Track and report product performance across key metrics and build/evolve strategies to optimize market adoption, growth and profitability.Provide strategic direction and executional oversight for market collateral (i.e, brochures, displays), trade shows and in-market events, and PR and digital marketing activities, working in collaboration with Marketing Team partners and resources.Serve as key marketing point of contact and presenter for customer presentations and pitches. Lead product training and new product introduction workshops/webinars for internal and external selling teams.
Education
Valparaiso University
Bachelor of Arts - BA
Skills
- Vendor Management
- Strategy
- Partnership Management
- Forecasting
- Budgeting
- Advertising
- Agency Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Product Management
- Project Management
- Corporate Branding
- Business Case Development
- Marketing Research
- Sales
- Competitive Analysis
- Product Launch
- Partner Management
- Customer Insight
- Marketing Communications
- Budgets
- Trade Shows
- Product Development
- Marketing Management
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