Fayaz Ashraf
Engineering @Notion
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WORK HISTORY
Engineering @Notion
Web Presence, Growth, Brand and Marketing for notion.comInternationalization, marketing & partner campaigns, landing pages, content management systems, performance & top of funnel projects.Currently: deep focus on scaling self-serve via CMSes, and global expansion through localization efforts, including launches for ASEAN and Nordic markets, and full RTL support for Arabic and Hebrew.
EDUCATION
University of Toronto
BASc, Computer & Software Engineering
California College of the Arts
MBA in Design Strategy
SKILLS
ABOUT FAYAZ ASHRAF
Designer-developer hybrid with 20+ years in web design & development, and 8+ in interactive entertainment.Presently: NotionPreviously: Sr. Staff Engineer, SlackEducation: MBA in Design Strategy, BASc Comp EngI have worked as both an artist/designer and full stack software engineer on several teams and projects, and thrive at the intersection of different disciplines.I help teams bridge product, design & engineering, enabling them to communicate, collaborate and execute at a high level. I\'m especially energized by work that connects web, content, brand, marketing, growth and data/analytics teams. I love building experiences that attract, engage, and convert customers globally.I’m optimistic about generative AI and LLMs, and actively incorporate the latest tools + mcps into my workflow to augment decision-making, execution and creativity.I am deeply fascinated with the nature of & future of work, the web, AI, and designing for real human needs. My goal is to orient design, technology and business towards the creation of memorable, useful and ultimately meaningful products & experiences.• Eighty20 Group - Web Designer / Developer• EA - UI/UX Designer• EA - Technical Artist• Microsoft - Software Engineer• LoudCrow - Sr. SE• LoudCrow - Director, Technical + Interaction Design• Slack, Sr. Staff Eng.• Notion, Eng.I have taken interactive projects from concept to ship on the following platforms:Web, iOS & Android, Sony PSP/PS3, Nintendo Wii/DS, Xbox 360 KinectSpecialties- Web Design & Development- Growth Marketing & Analytics- Frontend Engineering, Design systems- Content Management Systems- Backend APIs & Databases- User Experience & Interaction Design- Internationalization- Rapid / Interactive Prototypes & Concepts- Design Strategy- Public Speaking
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