Faya Cecelia Higgs
Rv Owner Host @Outdoorsy
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WORK HISTORY
Rv Owner Host @Outdoorsy
Hosted and managed guest experiences for outdoor accommodations with a 5-star satisfaction rating, overseeing maintenance, guest communication, and booking logistics. Curated unique experiences that boosted the conversion rate to 53% through exceptional customer service.
EDUCATION
St. Catherine University
Bachelor of Arts (BA), Fashion Merchandising
London College of Fashion, University of the Arts London
Certificate, Fashion Merchandising
St. Catherine University
Bachelor of Arts (BA), Business Administration: Marketing and Management
ABOUT FAYA CECELIA HIGGS
I am a brand + product development leader who thrives at the intersection of strategy, creativity, and execution. My career includes leading the vision and direction of seven private brands, driving over $1B in annual sales through multi-year growth strategies and strong cross-functional leadership.I bring an enterprise mindset to product development, translating brand vision into commercially successful product while improving speed to market, operational efficiency, and team performance. My work spans brand strategy, product lifecycle management, market research, and innovation, with a consistent focus on building scalable systems that support long-term growth.After a purposeful career pause focused on family, I returned to the industry in a senior product development role, applying executive-level strategy to hands-on product creation and brand growth. This chapter sharpened my ability to balance big-picture thinking with detail-driven execution.I’m known for building strong teams, aligning stakeholders around a clear vision, and implementing best practices that reduce complexity and elevate results. I partner closely with design, merchandising, sourcing, and leadership teams to ensure brands are cohesive, competitive, and positioned for sustainable success.Core strengths include:• Brand & Product Strategy• Portfolio & Lifecycle Management• Cross-Functional Leadership• Market & Consumer Insights• Process Improvement & Operational Efficiency• Visual Storytelling & Brand Identity• Team Development & Relationship Building
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