Andrew Fawcett-Wolf
CEO & Co-founder @Paragon Digital Services
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WORK HISTORY
CEO & Co-founder @Paragon Digital Services
Acquired by Dentsu Aegis Network in June 2017 to bring our domain expertise, process and ability to scale to their own operations as well as our 60+ customers.Twenty Five hundred strong and growing offshore technical digital ad agency providing managed operations services (PPC, Social, Display, Programmatic, Creative, Reporting/BI and AI) to the digital advertising community. We operate at scale and to exacting ISO / ISMI standards, with twenty three shifts a day, providing 24/7/52 cover. Clients are in Asia, Europe, North and South America.
EDUCATION
University of Surrey
History & Classics, early modern history and British Imperialism
SKILLS
ABOUT ANDREW FAWCETT-WOLF
Senior Media, AdTech & MarTech Executive | P&L Leader | Commercial & Operations Strategist | Scaling Global Teams | Digital Transformation | Growth, Revenue & Performance MarketingSenior commercial, operations and general management leader with 30+ years’ experience driving growth, transformation and operational excellence across Media, AdTech, MarTech and Digital Services. I specialise in scaling global teams, optimising complex delivery operations, and leading organisations through periods of change, integration and accelerated commercial performance.I’ve held senior leadership roles across high‑growth businesses, global networks and PE‑backed environments — consistently delivering revenue growth, operational efficiency, client satisfaction and strong cultural leadership. My background spans P&L ownership, commercial strategy, digital transformation, product and service innovation, and building high‑performing cross‑functional teams across EMEA, APAC and the US.What I’m known for:• Turning underperforming business units into profitable, scalable operations• Leading large global teams through transformation, restructuring and integration• Deep expertise across media, programmatic, data, AdTech/MarTech and digital operations• Strong commercial instincts: pricing, margin optimisation, forecasting, GTM strategy• Building trusted relationships with clients, partners, boards and investors• Creating cultures of accountability, empowerment and high performanceI thrive in environments where commercial rigour meets operational complexity — and where leadership, clarity and momentum are required to unlock growth.Leadership & Strategy• Executive Leadership• P&L Management• Commercial Strategy• Business Transformation• M&A Integration• Organisational Design• Stakeholder Management• Board & Investor RelationsMedia, AdTech & MarTech• Digital Media• Programmatic Advertising• AdTech Platforms• MarTech Strategy• Data & Analytics• Performance Marketing• Media Operations• Marketing Technology IntegrationOperations & Delivery• Strategic Workforce PLanning and Optimisation- Global Operations• Process Optimisation• Distributed Delivery: On, Near, offshore and Star• Resource Planning• Operational Governance• Forecasting & Budgeting• Service Delivery ManagementPeople & Culture• Team Leadership• Coaching & Mentoring• Change Management• Culture Building• Talent Development
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