Fatma Gül Guzel Ayar
Sales & Merchandising @TJX Canada – Winners, Marshalls, HomeSense
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WORK HISTORY
Sales & Merchandising @TJX Canada – Winners, Marshalls, HomeSense
St John’s, NL, CA
Supported sales and merchandising operations in a high-traffic retail environment • Maintained visual standards and brand consistency • Observed customer behavior and purchase patterns on the shop floor
EDUCATION
Istanbul University
BSc, Forest Industry Engineering
Istanbul University
Master Degree, Marketing at Institute of Social Sciences
Sheridan College
Advertising and Marketing Communications
SKILLS
ABOUT FATMA GÜL GUZEL AYAR
I work at the intersection of consumer insight, digital behavior, and growth strategy.My background is rooted in digital marketing — from content, SEO, and social media to e-commerce and performance-driven growth. Over the years, I’ve worked across markets in Türkiye, Canada, and the U.S, collaborating with both global brands and growing businesses.But experience taught me something important:execution alone doesn’t create growth — understanding people does.Today, my work focuses on translating consumer insight into clear positioning and scalable growth decisions. I’m especially interested in: • how people interpret value in digital environments • why some messages feel intuitive while others create friction • how trust is built (or lost) long before conversionI don’t see digital platforms as strategies.I see them as environments where human behavior becomes visible.Growth happens when insight leads — and execution follows.
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