Fatima Kloub
Non Executive Director @Florasis
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WORK HISTORY
Non Executive Director @Florasis
Florasis is positioned as an oriental makeup brand, in which the word “flower” is taken from the ancient concept of “using flowers to nourish makeup”, and the word “Xizi” is borrowed from Su Dongpo\'s poem The word “Xizi” is borrowed from Su Dongpo\'s poem “I want to compare the West Lake with Xizi, light makeup and thick smear are always appropriate”. The products are divided into six categories, and the main products include sculpted lipsticks, birds and phoenixes embossed makeup palettes, silk powder cakes, concentric locks lipsticks and so on.
EDUCATION
HKUST Business School
MBA, Business Administration, Management and Operations
QUT (Queensland University of Technology)
Bs, Computer Science
SKILLS
ABOUT FATIMA KLOUB
Brand and creative strategy, portfolio management, strategic planning, growth strategy, P&L management, consumer insights, value proposition and positioning, innovation, customer experience, advertising media, integrated omnichannel marketing across luxury, beauty, CPG, B2B2C financial services. Digital strategy, web, mobile and social media marketing. Content and thought leadership. Cross-functional leadership and talent management. Corporate sustainability.
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