Fatima Farias
MarComms Strategist | Social Impact, SaaS & AI | Community Builder UC Berkeley
- Role
- Marketing Strategy Lead at Fluence
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Fatima Farias
Professional with over 5 years of experience in Product Marketing, Community Growth, and…
Experience
Marketing Strategy Lead
Oct 2024 — Present · US
Marketing lead at an early-stage AI SaaS startup focused on human-centric communication- Collaborated with the founder to shape brand voice, GTM strategy, and messaging from the ground up- Built LinkedIn content and pitch decks, boosting engagement by 2.5%(above industry average)- Provided copy insights during beta testing to improve user experience- Developed a community-first narrative and consistent brand architecture- Supported early-stage outreach and LATAM partnership strategy.Fluence is an AI-driven platform that uses behavioral intelligence to transform commercial interactions.
Education
Udacity
Digital Marketing, Marketing, Marketing
University of California, Berkeley
Marketing
FGV - Fundação Getulio Vargas
Master of Business Administration - MBA, Marketing
Stanford University
International Women's Health and Human Rights
ESURP Escola Superior de Relações Públicas
Public Relations, Public Relations, Advertising, and Applied Communication
Skills
- Strategic Communications
- Comunicações De Marketing
- Negociação
- Communicação Estratégica
- Relações Públicas
- Marketing Strategy
- Endomarketing
- Planejamento Estratégico
- Strategic Planning
- Public Relations
- Marketing
- Business Strategy
- Corporate Communications
- Gestão De Marketing
- Online Advertising
- Employer Branding
- Estratégias De Marketing
- Estratégia Empresarial
- Human Resources
- Comunicação Empresarial
- Marketing Communications
- Publicidade Online
- Digital Marketing
- Negotiation
- Marketing Management
- Marketing Digital
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