Fatemeh M.
Senior Merchandise Manager Kidswear @Liu Jo
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WORK HISTORY
Senior Merchandise Manager Kidswear @Liu Jo
Carpi, IT
Developed and implemented merchandising plan and business strategies in line with brand positioning and objectives.• Led seasonal range planning, defining product mix, pricing architecture, and margin targets.• Defined and structured the price list based on price positioning, target markup, and quantity planning to ensure and support turnover growth.• Managed large-scale budgets and ensured commercial profitability across product categories.• Analyzed sales performance, market trends, and consumer behavior to drive strategic decisions.• Collaborated closely with Design, Product Development, Production, Marketing, and Retail teams to ensure alignment.• Adapted merchandising strategies for different markets while maintaining global brand consistency.• Presented seasonal collections to key buyers, wholesale partners, and effectively communicating product strategy, commercial positioning, and selling points.• Monitored and followed up on sales campaigns, analyzing order intake, sell-in performance, and market feedback to optimize future assortments.• Conducted product, market, and trend research to support seasonal planning.• Performed price positioning analysis in line with brand strategy and market competition.• Analyzed seasonal performance across sell-in and sell-out channels.• Supported the development of collection plans, identifying new product opportunities based on analysis of wholesale and direct channel performance.• Monitored prototypes and controlled target costs throughout the fitting and development process.• Assisted in the presentation of collections to buyers and supported the follow-up of sales campaigns.
EDUCATION
Bologna Business School
Master of Business Administration (MBA)
Dr. Shariati university
Bachelor of Arts (BA)
The University of Glamorgan
Master of Science (MSc)
ABOUT FATEMEH M.
An enthusiastic and commercially driven Senior Fashion Merchandiser with nearly 13 years of experience working for a leading premium brand. Proven track record of building strong, collaborative relationships with design and buying teams, as well as production and commercial departments and senior management, to drive sales performance and maximize profitability.Highly adaptable and culturally aware, with almost 14 years of experience working and living in international environments. Motivated to bring my expertise to a dynamic fashion company where I can contribute to growth, innovation, and strategic merchandising excellence.
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