Fatema Murtaza

About Fatema Murtaza

From testing code to testing campaigns, my journey into marketing has been driven by a passion for storytelling, strategy, and building meaningful brand experiences.As a field marketing professional, I design and execute integrated marketing programs that drive demand, accelerate pipeline, and support go-to-market strategies. From global trade shows and executive roundtables to roadshows and ABM-led campaigns, I bring a customer-first mindset to every interaction - aligning marketing efforts with sales objectives and regional priorities.With hands-on experience in event marketing, demand generation, ABM, and partner marketing, I bridge the gap between brand and revenue. I manage the entire event lifecycle - planning, budgeting, logistics, vendor coordination, lead capture, and post-event follow-up - ensuring every initiative delivers measurable ROI.I’m fluent in digital strategy, using MarTech tools and paid media to amplify field campaigns and maximize reach. Known for balancing strategic vision with executional detail, I thrive in fast-paced environments where creativity and collaboration drive results.Outside of work, I’m a yogini, a reader of classics, and a curious traveler - always inspired by the power of connection, whether in a room full of prospects or on a mountaintop halfway across the world.Driven by purpose, powered by data, and always ready to build moments that matter. Let’s build experiences that move people and business forward.

Experience

1. Manager - Field Marketing

   AppViewX

   Jul 2023 — Present · Coimbatore, IN

   Driving strategic field marketing initiatives that position AppViewX as a cybersecurity thought leader across global markets. Lead end-to-end planning and execution of events that directly support pipeline acceleration, customer engagement, and regional go-to-market goals across North America, EMEA, and APAC.Key Highlights:• Delivered field programs including global trade shows, regional conferences, executive roundtables, ABM-led experiences, and product roadshows.• Owned and optimized event budgets, balancing cost-efficiency with high-impact execution.• Managed vendor relationships globally, ensuring seamless coordination and delivery under tight timelines.• Designed custom brand experiences, including booth branding, giveaways, and speaking sessions to elevate event ROI.• Strengthened AppViewX’s presence through continuous tech talks, partner activations, and strategic influencer engagement.• Supported demand generation through close alignment with sales, ABM efforts, real-time lead follow-up, and data-driven event analysis.• Led cross-platform event promotion via LinkedIn, paid media, email, and integrated digital campaigns.• Helped the company consistently exceed quarterly MQL, SQL, and ROI goals from field activities.

Education

• Vidhya Niketan MHSS

  Computer Science

  2008 — 2010

• PSG College of Technology

  Bachelor of Science (B.Sc.), Computer Technology/Computer Systems Technology

  2010 — 2013