Alfasha Zulkifli
Digital Product Management | Agentic Customer Experience | Product Design & Implementation | Strategy & Operations | Scaled Agilist
- Role
- Director of Product Management at Salesforce
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Alfasha Zulkifli
I am a respected leader of product managers, trained on human-centered design methodologies with a proven track record for bringing ideas to life through Agile processes. I have many years of experience bridging the gap between business and technology to create delightful digital experiences for customers. In my most recent role with a Fortune 100 company, my focus is on enabling a consistent sales experience for brand new products across distribution channels, while also growing the digital product management practice. I am passionate about building impactful teams by role modeling servant leadership and respect for the fellow human, focusing on processes that further develop people and improve outcomes. My strengths include product visioning and roadmapping, strategic planning and implementation, tribal culture building, and innovative thinking, which led to my being an inventor and US patent holder!On a personal note-I am an avid traveler (ask me about Malaysia), voracious reader (find me on GoodReads), and curator of rare tropical houseplants (of which I have many!)**Myers-Briggs Type Indicator: ENFP**Insights Discovery Profile: Motivating Inspirer**Gallup StrengthsFinder: Activator | Positivity | Maximizer | Ideation | Self-Assurance
Experience
Director of Product Management
Jul 2024 — Present · Chicago, IL, US
I am a Product Director for Digital Enterprise Technology, supporting Salesforce on Salesforce Technology.I am accountable for the external help digital experiences—by leveraging the power of Salesforce, my team and I are Customer Zero and a showcase of customer service excellence.My main focus is in the implementation of Agentforce on the Help Portal. Since joining Salesforce, I have led strategic initiatives for customer-facing implementations of Agentforce, resulting in:1. Decreased human supported cases from 2 to 12. Achieved a milestone of 500K Agentforce conversations in March 2025 (and counting!)3. Increase resolution rate to 82%4. Decreased human handoff rate to 1%
Education
Northwestern University
Bachelor of Science, Electrical Engineering
DePaul University
Master of Science, Information Systems
Skills
- Business Analysis
- Use Case Analysis
- Activity Diagrams
- Business Process Design
- Requirements Gathering
- Requirements Analysis
- Requirements Management
- User Interface Design
- User-Centered Design
- User Acceptance Testing
- Project Planning
- Sequence Diagrams
- Fulfillment Operations
- Agile
- Rup
- Uml
- Web Applications
- Visio
- Sdlc
- Systems Analysis
- Business Requirements
- Sharepoint
- Business Process
- Agile Methodologies
- Strategy
- Process Improvement
- Project Management
- Leadership
- Pmp
- Integration
- Business Intelligence
- User Experience
- E-Commerce
- Sql
- Analysis
- Enterprise Architecture
- IT Strategy
- Management
- Pmo
- Project Portfolio Management
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