Farzeen Khan
AVP at Performics | Digital 40u40 |IMT-G
- Role
- Associate Vice President at Performics India
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Farzeen Khan
I am a digital marketing strategist with 10+ years of work experience leading multi-market accounts with an annual spends portfolio of USD 15 Mn. Currently, I am the P&L Lead for the South East Asia Vertical across Performance Marketing, SEO, Content, Branding, Ecommerce & Analytics. I specialize in Media Strategy & Planning, Integration across Paid & Organic and Managing diverse (multi-brand, multi-product) client accounts. I partner with clients to achieve their business outcomes with a strong focus on cost-effective new customer acquisitions through online channels, holistic retargeting strategies powered by the right measurement framework.Throughout my tenure, I have gained diverse experience spanning multiple countries such as India, Malaysia, Indonesia, Singapore, UAE etc. & industries such as BFSI, Travel, CPG. Enjoy collaborating with multiple stakeholders across geographies learning cultural nuances and tidbits. Had the pleasure to collaborate with great clients allowing some interesting test & learn resulting in award winning campaigns and published case studies across Google, Meta and more.A bit more about me: I deeply value authenticity and accountability in my professional & personal life. My primary philosophy at work is to create value by building meaningful partnerships. Firmly focused on building a team culture of growth, collaboration & recognition. You can reach out to me for anything with just a text.
Experience
Associate Vice President
Oct 2024 — Present · Mumbai, IN
Education
Institute of Management Technology, Ghaziabad
Master of Business Administration (M.B.A.), Marketing
2015 — 2017
Shah and Anchor Kutchhi Engineering college
Bachelor of Engineering (B.E.), Computer Engineering
2009 — 2013
Skills
- Javascript
- Html
- C#
- Mysql
- Google Analytics
- Search Engine Marketing (Sem)
- Facebook Marketing
- C
- Php
- C++
- Digital Marketing
- Microsoft Excel
- Powerpoint
- Jquery
- Java
- Microsoft Sql Server
- Microsoft Office
- Xml
- Team Management
- Sql
- Software Development
- Google Adwords
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