Farzana Nasser

WORK HISTORY

EDUCATION

ABOUT FARZANA NASSER

I help brands unlock profitable growth when the stakes are high.Most companies come to me at a turning point:• Customer acquisition costs are rising• Growth has plateaued• A PE acquisition demands faster performance• Marketing teams lack structure to scaleAs a Partner at Chameleon Collective and fractional CMO / Head of Growth, I work with DTC, retail, and B2B businesses to build or rebuild the systems that drive sustainable growth.That includes:• Designing performance marketing strategies that improve ROAS and reduce CAC• Building cross-channel growth plans grounded in data and margin discipline• Restructuring teams and capabilities to support scale• Leading digital transformation initiatives across acquisition, retention, and analyticsMy career has spanned both operator and advisor roles, working with brands including Bugaboo, Erno Laszlo, John Hardy, Unilever, eBay, Vera Bradley, The New York Times, and AccuWeather. I also founded Gallop Labs, a predictive marketing technology company built on behavioral segmentation.Recent work includes:• Tripling new customer acquisition for a leading women’s health brand while improving efficiency• Building the performance media engine behind a $100M+ DTC portfolio• Advising brands navigating international expansion and digital transformationI work closely with founders, CEOs, and private equity operators when growth needs to accelerate without sacrificing profitability.If you\'re navigating a growth inflection point, feel free to reach out.