Farzad S.
Marketing Director - Lead Generation @Sundance College
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WORK HISTORY
Marketing Director - Lead Generation @Sundance College
CA
Provide executive-level leadership in shaping the college’s digital acquisition strategy, aligning marketing initiatives directly with organizational growth and revenue objectives.Oversee cross-platform performance marketing operations (Google, Meta, TikTok, Bing), driving measurable gains in lead volume, quality, and cost efficiency.Lead cross-departmental collaboration with Admissions, Creative, Web, and Executive teams to ensure data-driven decision-making and fully integrated campaign ecosystems.Architect and optimize large-scale paid media budgets, reallocating investments based on predictive performance models and ROI analysis.Champion a culture of analytics and continuous optimization by implementing advanced reporting dashboards, funnel analytics, and attribution insights.Enhance brand visibility through top-funnel awareness strategies while scaling high-intent campaigns with a unified messaging framework.Guide creative direction for digital assets, video content, and multi-channel messaging to ensure brand consistency and maximize audience engagement.
EDUCATION
Malek Ashtar University of Technology
Bachelor of Engineering - BE
Memorial University of Newfoundland
Master of Science - MS
Universiti Teknologi Malaysia
Master of Business Administration - MBA
SKILLS
ABOUT FARZAD S.
A strategic and analytically driven Marketing Director with extensive experience leading high-performance teams, scaling digital acquisition programs, and driving measurable growth across multi-channel ecosystems. Proven success managing large paid media budgets, optimizing full-funnel performance, and aligning data insights with organizational objectives. Recognized for transforming marketing operations, improving ROI through advanced analytics, and delivering innovative brand and lead-generation strategies across diverse markets. Adept at executive collaboration, cross-functional leadership, and shaping marketing frameworks that accelerate enrollment, engagement, and revenue growth.
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