Faryn Hill

Senior Director, Marketing Science @Critical Mass

Calgary, AB, CA
MOBILE NUMBERS
+91 *********19

Signup · Get unlimited contacts

WORK HISTORY

Sep 2023 — Present

Senior Director, Marketing Science @Critical Mass

View department →

Los Angeles, CA, US

EDUCATION

N/A

The University of Calgary

Bachelor of Commerce - BCom

SKILLS

Online MarketingSocial Media MarketingEvent PlanningMarketing StrategyEvent ManagementAdvertisingManagementStrategic PlanningMarket ResearchSocial NetworkingPublic SpeakingLeadershipFundraisingMicrosoft OfficeSponsorshipCommunity InvestmentMedia RelationsCorporate CommunicationsBudgetingMarketing CommunicationsProposal WritingMarket PlanningBusiness StrategyCustomer RelationsPublic RelationsIntegrated MarketingPromotionsTeamworkWritingRetailResearchTeam LeadershipMarket AnalysisProject ManagementProblem SolvingProblem AnalysisBrand ManagementBranding & IdentityMarketingFacebook

ABOUT FARYN HILL

I’m a senior digital strategy and marketing science leader who helps brands make better decisions at the intersection of data, creativity, and customer experience.My speciality is turning complex signals across analytics, media, and creative into clear strategic direction that drives action and results.I lead strategic measurement and data strategy for large-scale, enterprise marketing programs, partnering with media, creative, product, and executive teams across brands including Apple, AT & T, and DIRECTV. My role is to ensure insights don’t just exist, but informs investment, shapes creative direction, and improves customer experience.My focus areas include:•Setting measurement and learning frameworks that connect business objectives to media and creative performance•Guiding analytic narratives that influence decision-making across investment, creative, and experience design•Building scalable operating models and teams that improve rigor, speed, and cross-discipline alignment•Advancing creative intelligence practices so data amplifies, not constrains, great creative ideasAs a leader, I’m deeply invested in building high-performing, cross-disciplinary teams. I lead with clarity, empathy, and accountability; creating environments where people feel supported, aligned, and empowered to deliver their best work. I’m known for bringing structure to ambiguity and helping teams understand not just what is happening, but why it matters and what to do next.I’m drawn to roles where measurement, creativity, and experience intersect to shape work that is as compelling as it is effective.

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Faryn Hill — Senior Director, Marketing Science at Critical Mass in Calgary, AB, CA | Unifers