Farshid Master

About Farshid Master

Currently, I’m the Head of Marketing at DreamSetGo, a premium sports travel and experiences company, where I own the end-to-end marketing engine across SEO, paid performance marketing, social media, partnerships, and go-to-market strategy. I lead SEO and paid acquisition to drive qualified leads and revenue across sports hospitality (tickets + travel) and sports experiences, while building long-term brand equity through always-on content and social storytelling.I’ve built and scaled DreamSetGo’s social media presence and IPs, including Champions SportCast, focused on brand awareness, engagement, and credibility within the sports ecosystem. I’ve also helped establish commercial and partner relationships in the UK market, supporting global growth and cross-border sales.My role spans marketing leadership for high-value consumer segments, supporting FIT, HNI/UHNI, and premium corporate sales, alongside executing sponsorships and strategic partnerships to reach the right audiences at scale. I’ve led marketing for global sports hospitality programs and iconic sports experiences—bringing international legends to India, including Usain Bolt and David Beckham—and delivering integrated campaigns that that consistently translate brand momentum into revenue.Before DreamSetGo, I served as Associate Vice President - E-Business at Thomas Cook India, driving digital revenue to $66 million and leading digital transformation initiatives like marketing automation and AI-powered chatbots. My experience spans multiple industries—tech, e-commerce, travel, sports, and hospitality—where I’ve spearheaded P&L responsibilities, managed large marketing budgets, and delivered high-impact campaigns.I hold a two-year full-time MBA in Marketing from Welingkar Institute of Management, where I honed my skills in crafting impactful strategies. I have also earned multiple certifications from industry leaders like Google and Meta, staying at the forefront of digital marketing innovations. Beyond the office, I am an avid sports enthusiast with a passion for Lawn Tennis, Padel, and Pickleball. I take pride in mentoring and advising budding marketing and e-commerce professionals, sharing insights from my journey. A firm advocate of lifelong learning, I am also a keynote speaker and, most importantly, a proud parent.My career is driven by a simple mantra: Craft meaningful narratives, empower teams, and create value through strategic marketing excellence.

Experience

1. Head of Marketing

   Dreamsetgo

   Apr 2021 — Present · Mumbai, IN

   As the Marketing Head of DreamSetGo, I lead all marketing and branding efforts to position the company as the premier destination for luxury sports travel and experiences. My tenure has been marked by transformative strategies that have doubled annual revenues, elevated brand awareness, and fostered impactful partnerships. Key achievements include:Strategic Growth:Delivering a 100% YoY revenue increase through omnichannel marketing plans while maintaining strong ROI on large-scale budgets.Brand Positioning:Spearheaded the \"Now that\'s Exclusive\" campaign and secured cricket legend Sourav Ganguly as Brand Ambassador, creating an aspirational brand narrative.Digital Marketing Excellence:Implementing robust digital strategies—SEO, SEM, email, and influencer marketing—achieving a YoY growth in engagement.Proprietary IPs to Inspire: Launched unique properties like:Champions\' Sport-Cast: Inspirational conversations with legends.Dream Beyond The Game: Showcasing celebrities experiencing our unmatched sports travel experiences, leading to YouTube subscribers.Paris 2024 Campaign:Inspired Indians to witness the Olympics live through a high-impact campaign:Pre-Buzz: Collaborated with influencers and sent curated macaron hampers to 100 celebrities, sparking gratitude and extensive social media buzz.Amplified Reach: Partnered with Malaika Arora to showcase the Paris experience and hosted an exclusive meet-and-greet with Neeraj Chopra, culminating in an inspiring podcast.Momentum & Results: Achieved 10+ million reach, 400K engagements, 15K new Instagram followers, and a top post with 7.2 million views.Event Sponsorships: Expanded DreamSetGo\'s presence through strategic sponsorships in the UK and UAE.Team Leadership: Built and led a high-performing team, fostering a collaborative and results-driven culture.At DreamSetGo, I am dedicated to creating globally recognized experiences that set new benchmarks in sports travel marketing.

Education

• Welingkar Institute of Management

  P.G.D.B.A. (MBA), Marketing

  2002 — 2004

• Byramjee Jeejeebhoy High School

  SSC

  1988 — 1997

• Lala Lajpatrai College

  T.Y.Bcom

  1998 — 2002

Skills

• Marketing
• Product Management
• Sales
• Online Advertising
• Leadership
• Competitive Analysis
• Customer Relationship Management (Crm)
• Dreamer
• SEO
• Search Engine Marketing (Sem)
• Product Development
• Search Engine Optimization (SEO)
• Strategy
• E-Commerce
• Strategy Development
• Email Marketing
• Team Management
• Leader
• Product Marketing
• Online Marketing
• Management
• Ppc
• Brand Management
• Marketing Strategy
• Vendor Management
• Customer Acquisition
• Go Getter
• Business Development
• Digital Marketing
• Analytics
• Business Strategy
• Sem
• Negotiation