Farris Khan
- Role
- Data Scientist at General Motors
- Location
- Carlsbad, CA, US
- LinkedIn followers
- 500 followers
About Farris Khan
13+ years of relevant experience in Product and Data Driven Strategy, Analytics…
Experience
Data Scientist
Apr 2022 — Present
Responsible providing CX with actionable insights to \"Design with Data\" using Analytics. Leverage- Agile based methodology with bi-weekly sprints - MIRO based hybrid remote/ in person, ideation brainstorming - Focused on test and learn, leveraging data that GM already has, providing specific recommended actions. Growing a new team within the the CX Design\'s XLAB (experience lab) group. Core responsibility is building bridges between quantitative behaviors and qualitative attitudes, both within the research team and with other analytics and product teams and creating a defined set of service offerings that would be value added for all GM digital customer facing projects. Influencing the design of multiple digital product work-streams including- OnStar (safety and security): Created predictive model with specific recommended actions- Vehicle Purchase (including Reserve/ Order/ Buy/ Deliver): Core ideation team member and also responsible for establishing baseline metrics so team can eventually measure the incremental impact of improving the UX of the experience- Fleet (connected vehicle products): Alignment of measurement strategy for multiple teams. Understanding user states and re-defining engagement metrics- Privacy and Security: Understanding needs and usage of specific features designed to allow customers to manage their personal and in-vehicle data.
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