Farren Bennett

About Farren Bennett

I am a Global Corporate Communications professional specializing in translating complex business issues into actionable strategies then following through to activation. I advise CEOs and C-suites, lead global employer branding for major companies, and focus on communications that drive growth, revenue, and employee engagement. ADVISORY AND COMMUNICATIONS LEADERSHIP - Advised the CEO and executives on communications and building strong relationships. Led senior communications during COVID-19, focusing on safety for employees and customers. Produced multimedia content and employee engagement materials, including monthly CEO updates and quarterly town hall meetings, reaching over 2,500 team members. EMPLOYER BRANDING STRATEGY - Led an employer branding initiative, enhancing talent attraction through market research and senior-level workshops. Collaborated with cross-functional teams to create the first Employer Brand ecosystem and a multi-year plan, transforming 30+ websites into dynamic platforms in 20+ languages. CORPORATE SOCIAL RESPONSIBILITY (CSR)- Expanded a CSR program from Dallas-Fort Worth to all of North America, boosting community engagement. Consulted on creating the company\'s first four Employee Resource Groups (ERGs) and trained volunteer leaders in communication and presentation skills. GLOBAL PRODUCT AND SERVICE SYNCHRONIZATION - Synchronized product and service launches across regional headquarters, collaborating with teams in Munich, Manchester, Moscow, Paris, and Milan. Trained local brand managers, enhancing their ability to represent the company mission. This experience refined my skills in managing complex, multi-region projects. HIGH-IMPACT PROJECT MANAGEMENT - Led urgent communication strategies and in-market support initiatives. Managed the sensitive closure of a factory in California with transparent communication and partnered with Legal to address product quality issues, emphasizing accountability. Demonstrated clear communication and strategic problem-solving in complex situations. Are you a forward-thinking company leader who recognizes the true value of effective communication leadership? Would you benefit from partnering with a seasoned Global Communications Executive with diverse experience across a diverse set of industries and functions to enhance your market presence and boost your bottom line? My goal is to help you achieve yours. Let\'s connect! Farren : 46••••••21 : f••••••••@gmail.com

Experience

1. Communications Consultant

   Personal

   Jul 2023 — Present · McKinney, TX, US

   I took significant time after leaving Hilti to care for my terminally ill spouse.• Since June 2024, I\'ve been supporting three Dallas area non-profit organizations with pro-bono strategic communications and marketing to expand awareness, increase participation and raise funds. Results: tripled Facebook engagement for one non-profit, increased giving during North Texas Giving Day in 2024 by 20% for another.• Investing in AI and new tech training to help companies better in the future.

Education

• Arkansas State University

  BS

Skills

• Account Management
• Marketing Communications
• Internal Communications
• B2b
• Employer Branding
• Strategy
• Marketing Management
• Positioning
• Direct Marketing
• Brand Development
• Corporate Communications
• Marketing Strategy
• Business-to-Business (B2b)
• Public Relations
• Marketing
• Business Strategy
• Strategic Planning
• Social Media
• Market Research