Rachel Farrell

About Rachel Farrell

Currently, I\'m a team of one as the Social Media Manager for Pusheen, inspiring and entertaining an audience of over 2.5 million fans. I\'ve got a decade of experience managing, building, and creating content for brand social media accounts. Over time, I\'ve sharpened my social media skills across a spectrum of industries, including dining, hospitality and lifestyle brands, retail, consumer goods, higher education, and even custom software.

Experience

1. Social Media Manager

   Pusheen

   Dec 2021 — Present

   Plan and manage the social media and marketing strategy including posting schedules, calendars, and campaigns to drive sales and brand engagement-Work with other key team members to develop campaigns across 11 social media platforms- Manage the day-to-day of email and SMS marketing, as well as larger initiatives including a successful warming period for a new sending domain- Analyzing the performance of social media channels and posts, reporting on metrics and key performance indicators- Innovate new and creative ways to use social platforms and digital content to tell stories and build the Pusheen audience, including launching Instagram reels, Meta ads, and community management-Manage brand ambassador program and cultivate user generated content-Create social listening reports to gain insights into customer behavior, brand sentiment, and competitor strategies.

Education

• Florida State University

  Bachelor of Arts (B.A.), Advertising

  2012 — 2016

• Florida State University

  Bachelor of Science (B.S.), Sociology

  2012 — 2016