Lisa Farrell

Director Digital Cx Design and Strategy @Altice Usa

Work with cross-functional stakeholders to improve customer experience, ensuring customer priorities are considered • Lead process improvement/design thinking workshops to address systematic challenges and increase leadership buy-in • Innovate and re-imagine the end-to-end customer experience across channels • Define the customer journey and create journey maps for current and ideal state • Understand and evaluate customer touch-points • Create and socialize customer personas • Support digital strategy and transformation • Measure and report on learnings