Farrah Albertie
- Role
- Senior User Interface Designer AVP of Strategy and Design at Citi
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Farrah Albertie
I’m a Visual and Experience Designer with over 25 years of proven success in Visual…
Experience
Senior User Interface Designer AVP of Strategy and Design
Apr 2022 — Present
Valued contributor as a Senior User Interface Designer to the Digital Help (Customer Care) Design team. Also assisted on Enable Container Team on several projects as needed. Worked remotely 90% of the time- Develop compelling and various creative elements around innovation opportunities- Identifies, understands and represents the customer’s needs in the development of products, channels, and new opportunities for the company- Understand the business objectives, user needs, and UX goal scopes- Create system and application concepts by defining IA, design patterns and paradigms, task flows, wireframes and mockups, and specs- Incorporate technical and business requirements to create intuitive user-centered solutions. Notable Accomplishments: Utilized my visual and user interface design skills and experience to accomplish- UI Design of Pre-login and Post-login Contact Us page for Citi.com - UI Design for Deceased Account Holders landing page- UI Design of FlexPay FAQs and Modal design - UX and UI Design of Quick Actions edit in which Logged in users can edit the quick links they want on their dashboard. Includes dashboard design and modal that allowed for addition subtraction and drag/drop of order of the quick actions - Sketch to Figma conversion of 100+ component Messaging and Chatbot UI Kit - Design System Conversion of 100+ component Messaging and Chatbot UI Kit - Several other projects for Search Help Panel for browser, mobile responsive, Android and iOS.
Education
Middle Tennessee State University (MTSU)
Bachelors of Science, Recording Industry Management
2000 — 2003
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