Farrah Khan

About Farrah Khan

Thoughtful, people-first operations leader who has spent 20 years translating strategy to action and solving complex issues. I transform qualitative strategy statements into measurable performance, internal efficiency, and customer-centric operational excellence. I am passionate about how technology changes our human experience and thrive on solving impossible challenges.

Experience

1. Director, Business & Performance Operations

   Comcast Advertising

   Jul 2022 — Present

   Led strategic operations across 9 enterprise functions to drive customer impact on the FreeWheel Marketplace, contributing to $430M in demand-side revenue lift.Owned end-to-end platform serviceability improvements — from client onboarding to AI-powered internal tools — driving continuous operational enhancements.Translated business objectives into engineering and product requirements while influencing senior leaders to unblock critical initiatives.Vetted and integrated AI-enabled tools for employees, applying change management to reduce friction and prepare teams for long-term transformation.Drafted contract clauses and fee structures for new and renewing clients, partnering with Legal and Finance to align agreements with evolving Marketplace services.Scaled global operations across EMEA, NAMER, and APAC by closing procedural gaps and standardizing processes, increasing financial transparency and prompting investment in a new team function.Founded the Performance Intelligence function, centralizing business intelligence to link strategy to measurable outcomes — optimizing costs, surfacing automation opportunities, and accelerating time to market.Built a cross-functional metrics framework tracking revenue, cost, utilization, and CSAT, leading monthly and quarterly business reviews to maintain strategic alignment and drive roadmap delivery.

Education

• University of Maryland - Robert H. Smith School of Business

  Master of Business Administration (M.B.A.), Strategy & Marketing

  2011 — 2014

• James Madison University

  Bachelor of Business Administration - BBA

  2005

• James Madison University

  BBA, Management

  2001 — 2005

Skills

• Microsoft Project
• Strategic Planning
• Research
• Business Process Improvement
• Program Management
• Fashion
• Fashion Blogging
• Apparel
• Microsoft Office
• Management Consulting
• Social Media
• Data Analysis
• Strategy
• Leadership
• Cross-Functional Team Leadership
• Marketing Strategy
• Public Speaking
• Product Development
• Analysis
• Consumer Products
• Leadership Development
• Project Management
• Ms Project
• Management