Farrah Tesfai

About Farrah Tesfai

Farrah is a customer driven marketing leader with demonstrated impact on top-line growth across several sectors: technology, gaming, apparel, and CPG. She transforms business at scale by driving exponential conversion and sales lift, making data informed decisions to optimize marketing spend, and building multi-channel consumer programs that elevate the human experience and increase brand awareness – all while aligning, motivating, and inspiring key stakeholders and partners. Currently, she leads the expansion of the Google ChromeOS ecosystem through her partnership with several consumer electronic retailers. Farrah oversees the launch of key Chromebook devices and spearheads strategic GTM campaigns aimed at increasing consideration amongst pivotal consumer audiences. Prior to this role, she was on the Google Hardware team and was responsible for building foundational relationships with US carrier partners and expanding our Google Pixel brand presence.Prior to Google, Farrah held multiple marketing roles at Nintendo of America. Her focus was on building consumer engagement and driving audience expansion by designing integrated marketing plans and launch campaigns. She helped launch several hardware systems (Wii U, 3DS, and 2DS) and over 100 software titles (across various character franchises – Mario, Luigi, Donkey Kong, Kirby, Pokémon, Yoshi, Zelda, etc.). During her time at Nintendo, she received the Shopper Marketing award for Best Consumer Interactive Display. Farrah started her retail career as an executive trainee and assistant buyer at Macy’s Inc.

Experience

1. Partner Marketing Manager, Us Retail Consumer Electronics - Chromebooks

   Google

   Nov 2019 — Present · Mountain View, CA, US

Education

• University of California, Santa Barbara

  BA

• San Francisco State University

  MBA