Farouk El Yordi

Product Line Director - Multilift SolutionsForum Energy Technologies

Role
Product Line Director at Forum Energy Technologies
Location
Houston, TX, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Farouk El Yordi

Electrical Engineer with over 27 years of supporting Weatherford and Petrobras Energia S.A. in designing and operating artificial lift systems for the international Oil and gas sector. Knowledge and training in safety, environmental, and health practices to include interpretation of data, standards, codes, and regulations (e.g, NFPA, OSHA- PSM, ANSI/ASSE, API, etc.). Develop processes, tools, and best practices that maximize production and minimize costs—experienced in production, facilities, operations, automation applications, and dataflow. Strong facilitation and project management skills. Comprehensive understanding of corrosion mechanisms and mitigation techniques. Bilingual fluency in Spanish and English. AREA OF EXPERTISEOil Field Operation, Maintenance, and InstallationDown Hole Completion and Surface EquipmentArtificial Lift System Engineering: RRL, Gas Lift, Plunger Lift, PCP, COROD, SROD, RodStar, Foresite, SCADA.Integrated Management System Implementation: ISO 9001, ISO 14001, and OHSAS 1800.IMS implementation and control.Contractor Evaluation Process.Lead Auditor conducting field assessments.Budget Development/Control, Project Management.Safety Champion. Staff Development: Local Business Unit Trainer (LBUT).Artificial Lift Systems Technical instructorPersonnel ManagementDynamic EquipmentStatic Equipment: Tanks, Separator, Gas, Water, and Oil Pipelines.Preventative Maintenance Programs. World Class Maintenance Management SystemsBeam Pumping UnitsRotaflex Units.Installations and refurbishment. Root Cause Analysis.Microsoft Office applications.

Experience

  1. Product Line Director

    Forum Energy Technologies

    Apr 2025 — Present · Houston, TX, US

    Strategic Planning: Develop and implement product line strategies that align with the company’s overall business goals.Marketing & Market Analysis: Conduct market research to identify market size, trends, customer needs, and competitive landscape. Assist in the development of marketing collateral, including case studies, presentations, and other customer-facing communications.Product Development: Lead the product development process, including defining product requirements, working with engineering and design teams, and managing timelines.Portfolio Management: Oversee the product portfolio, ensuring a balanced mix of products that meet market demands and profitability targets.Cross-Functional Leadership: Collaborate with marketing, sales, finance, and operations teams to ensure successful product launches and ongoing product performance.Customer Focus: Monitor customer feedback and satisfaction, making adjustments to the product line as necessary to meet customer expectations.Financial Oversight: Manage the product line budget, including cost analysis, pricing strategies, and profitability tracking.Regulatory Compliance: Ensure all products meet regulatory requirements and industry standards.

Education

  • Universidad del Zulia

    Bachelor of Engineering (B.Eng.), Electrical, Electronic and Communications Engineering

Skills

  • Perforaciones Submarinas
  • Pipelines
  • Quality Assurance
  • Industria Petrolera
  • Occupational Health
  • Transporte Por Tubería
  • Instrumentation
  • Pumps
  • Analysis
  • Preventive Maintenance
  • Beam Pumping Units
  • Ingeniería
  • Oil/Gas
  • Gestión De Mantenimiento
  • Upstream
  • Project Engineering
  • Artificial Lift
  • Bombas Hidráulicas
  • Piping
  • Oil
  • Administrative Work
  • Perforaciones
  • Energía
  • Petroleum Engineering
  • Ingeniería De Proyectos
  • General Administration
  • Sector De Exploración Y Producción
  • Energy
  • Oilfield
  • Engineering
  • Maintenance Management
  • Petrochemical
  • Oil & Gas
  • Petroleum
  • Offshore Drilling
  • Inspection
  • Campos Petrolíferos
  • Completion
  • Perforación Terrestre
  • Oil&Gas

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Farouk El Yordi — Product Line Director at Forum Energy Technologies in Houston, TX, US | Unifers