Farid Mokraoui

WORK HISTORY

EDUCATION

SKILLS

ABOUT FARID MOKRAOUI

I\'m a relentlessly curious and outcome-driven Design Leader with over a decade of expertise in shaping remarkable user experiences that fuel brand engagement and revenue growth. With a proven record of translating business goals into strategic user experience solutions, I bring a blend of creativity, data-driven decision-making, a bias for action, and team leadership. My journey is marked by driving omnichannel excellence, championing design thinking, and fostering team growth.Notable achievements include: Led a high-performing cross-functional UX team at Employbridge that crafted a groundbreaking digital talent experience, slashing application and onboarding times by 50% and 25%, respectively. Overseeing strategic optimizations to the B2B digital experience at Ferguson, resulting in a 14% reduction in checkout time, boosting conversions by 4%. Spearheading the design of a new app at Ferguson, garnering 1.8K downloads and generating ~$3M in sales during a pilot. Aligned team of 13 designers at Market America to their strengths and career goals, resulting in increased throughput and quality of product and marketing designs for 40 global B2C and B2B brands. Amplified mobile booking conversions by 150% by delivering the first mobile-optimized sites for four casino properties at American Casino & Entertainment Properties.I dedicate most of my free time to my two wonderful girls, who continue to challenge and delight. I contribute to the growth of the design community as a mentor with ADPList and a board member at UXPA Norfolk. When I unwind, I listen to my favorite podcasts Pivot, The Prof G Podcast, and Finding Our Way.I\'m energized by opportunities that let me continue to shape exceptional user experiences, foster curiosity, and embrace new challenges. If you want to collaborate, innovate, or connect, please contact me at f•••••@gmail.com. Let\'s explore bold ways to enrich human experiences together.